Hey guys, it's Colin and I recently had a revelation about IG stories.

Most people are doing em wrong!

I have 97k followers and each of these got at least 20k views from my followers. The 3rd - almost 30k. That's unheard of for most accounts.

(pls excuse my personal brand for having such a large role in this email, lol)

The key is creating pauses and rewatches on your first story of the 24 hour period (and then few stories if at all after this).

Do this with simple text over image, or text over short B-roll.

That's it you guys.

Make it worth reading and long enough that the user has to pause.

And stop posting so damn much! To test this out, let all your stories expire entirely, then post one following these instructions, and NOTHING else until after it has expired.

I'm seeing people 3, 4, or 5x their story views doing this. Reply to this email and let us know how it goes for you.

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