On our live Zoom this week Alan proclaimed "Thanks to Cut30 I'm now the fartking of TikTok!"
Hell of a testimonial, I guess. While that may not be ideal for most of us, it's working for Alan lol.
Here's why:
He's not just pushing product. He's leading with expertise, value and personality first, then naturally weaving in his brand. In the video above, it's that very first product he calls out on the list of items. Classic expert content with a brand positive twist that drives real business results.
The lesson? The best creators don't fit neatly into one box. They blend approaches based on what works and they do it by experimenting.
Which brings me to you...
As we prepare to spin up the Cut30 newsletter and consistently deliver you value on how to crush with short-form video - we wanna know...
- Are you building a Brand or Business account?
- A Personal Brand/Expert account account?
- Unsure, or interested in Both?
Tell us with one click:
Understanding this is gonna help us deliver more value for you in the future.
Talk soon,
Alex, Colin & Oren |