We just wrapped the latest session of Cut30 to be honest - the group was on fire. Before we get into this week in review, here are a few wins from our latest Cut30 alums:
- A teacher pulled down her first 10k video
- Ali the masked Shaman's Expert Rate brought him 1k followers on only 22k views
- An app devleoper averaged 500k views (she had made 6 videos before Cut30)
- Aash caught fire and hit her stride
- A marketer broke down Barne & Nobles playbook
- A seltzer brand is making a run with street interviews and candid moments
- A founder got multiple 100k+ educating her community
- A music producer put up a half mil with some resources
- A real estate entreprenuer had to ask "should i be responding to all these comments???"
Our next session starts on 3/31 and if you're ready to get after it the code EARLYBIRD is good for $200 off before registration officially opens next Tuesday.
Now, let's look at some more bangers from the last week!
Satirical Advice
The "formal presentation on chaotic behavior" is the perfect setup for satire, some self deprication, and more important: personality. These videos win because the contrast does all the heavy lifting: the more serious the delivery, the funnier (and more shareable) the content.
Relatable One Shot
A staple here in the Content Review - these work because they weaponize specificity — the more precise and "small" the grievance, the harder the audience self-selects and screams "that's me." This one is from Cut30 grad Hashi Home - back with another banger.
Product Demo
Nostalgia is a cheat code because it bypasses the brain's skepticism filter entirely — people don't evaluate content they already have an emotional attachment to, they just feel it.
Reaction
Reaction content works because it outsources the hook to something the audience already cares about — you're not building tension from scratch, you're hijacking existing emotional investment and just adding your layer on top.
Location Showcase
Hot Take
Hot takes work because they force a binary reaction — you either nod aggressively or you argue back, and both responses are engagement.
One Shots work because they strip content down to its purest form — one continuous moment, no cuts, no fluff, just the joke or the feeling landing exactly as promised. The hook does the setup, the shot delivers the payoff, and the simplicity makes it feel effortless even though the concept has to be airtight.
10 Shots
The 10 Shot format is pure vibe compression — you get roughly one second per clip to stack aesthetic, emotion, and identity before the viewer's thumb moves. Culture Pop had a couple that nailed it because every shot reinforced the same feeling, so by the time the CTA hit, the viewer wasn't being sold to — they were already bought in.
Carousels
Carousels force you to earn every swipe — and the ones that work always open with a hook that makes the next slide feel mandatory, not optional. "The Future of Fabrics" and "Rare and odd weapons" both do this perfectly: they lead with a premise so specific and charged that stopping feels like a loss.
Get out there and start creating, now.
- The Cut30 Team
