Yo -
We kicked off the latest session of Cut30 last week and honestly, they're off to the races. We had a podcast host hit 125k views on her very first Yap, and a former pro football player cross 600k on his first one shot. But honestly we're just getting started in there.
On to the bangers.
This week's theme: experts winning by being weird about it.
A product developer at M&S walking through her origin story with zero polish. A physical therapist tellig you your cushioned shoes are wrecking your hips. None of these are slick. All of them work because the person knows something specific and isn't afraid to lean in.
A few patterns you'll see in the Content Review this week:
- Origin Story is back in a big way
- Hot Takes paired with Breakdowns
- Archetype-driven One Shots
- And and a banger hook: "There are two faces of wealth in 2026."
Run with that immediately:"There are two kinds of [your niche] right now,"
All these and more inside this week's Content Review.
- The Cut30 Team
Content Review Newsletter
