Cut30 Newsletter

The Content Review

The short-form short-form video newsletter from The Cut30 gang featuring weekly insights, playbooks, and inspo.

Yo - We kicked off the latest session of Cut30 last week and honestly, they're off to the races. We had a podcast host hit 125k views on her very first Yap, and a former pro football player cross 600k on his first one shot. But honestly we're just getting started in there. On to the bangers. Th...

May 20, 2026

Content Review - 4/30/26

Yo - The biggest outliers weren't the loudest videos. They were the cleanest. A sharpener sharpening, cinematic render, a travel hack from an overhead angle. Same mechanic underneath all three: open on the satisfying visual, hold the reveal, get out. Before we jump into the Review - next week ...

Apr 30, 2026

Content Review - 4/24/26

This week in the Content Review: Bangers include an undeniable "I made millions selling junk at cheerleading competitions" hook on an breakdown yap and a 17M view one shot from a student in this session of Cut30. The cosmetics brands showed out this week, this clever take on walking the...

Apr 24, 2026

Content Review - 4/15/26

This week in the Content Review - The top performers make a couple steadfast rules clear: a bold claim hook is still one of the most reliable attention traps on the internet, and specificity in your audience call-out will always do the heavy lifting. @bentheplanner's "if you're a high ea...

Apr 15, 2026

Content Review - 4/2/26

We kicked off session 21 of Cut30 yesterday, and this group is off to the races - but you already knew that. This week in the Content Review - a couple patterns worth stealing: @150gsm opened with a viral Balenciaga moment nobody asked for and turned it into a packaging design master...

Apr 02, 2026

Content Review - 3/25/26

Spring has sprung, the algos are ripping, and another session of Cut30 starts next Tuesday. Yesterday we officially opened up registration for Session 21 - are you joining us? Let's get into some bangers. A realtor hit 6M views wrapping his niche in a stereotype with a dead simple vide...

Mar 25, 2026

Content Review - 3/19/26

We just wrapped the latest session of Cut30 to be honest - the group was on fire. Before we get into this week in review, here are a few wins from our latest Cut30 alums: A teacher pulled down her first 10k video Ali the masked Shaman's Expert Rate brought him 1k followers on only 22k views A...

Mar 19, 2026

Content Review - 3/12/26

This week's Review is loaded with proof that the fastest content wins are hiding in plain sight — you just have to know which levers to pull. Two videos that stood out immediately: @skyfisherforsky opened with legendary "a dominatrix taught me this" and let the Taboo Paradigm Shift do all the ...

Mar 13, 2026

Content Review - 3/7/26

Happy Saturday y'all, here are some highlights, templates, and frameworks that ripped over the last week. Hope you enjoy. >> The next session of Cut30 starts 3/31 << A couple of our favorites this week: @juliabouvierr's 2.8M-view crunchy girlfriend hook absolutely ripped, while @barrettplastics...

Mar 07, 2026

Content Review - 2/27/26

Hey - Welcome to the first issue of Cut30's new weekly digest - the Content Review. Each week we'll be dropping off some of the best content we've seen on Instagram and Tiktok from the prior - and it's not just links. We're breaking out the hooks and formulas they use - so you can run with em t...

Feb 27, 2026

She got 1.8M views in week 1 of Cut30

Last Tuesday we kicked off session 20 of the greatest content bootcamp on earth and let me tell you - students are off to the races. Especially JY, whose a software designer working on slightly whymsical little consumer apps. Without big camera, expensive editors, or god's very own content strate...

Feb 23, 2026

The State of Content in 2026 [report]

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Jan 16, 2026

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The Content Review

The short-form short-form video newsletter from The Cut30 gang featuring weekly insights, playbooks, and inspo.

Content Review Newsletter

Short-form video content strategies, frameworks, and tactics, every week.

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