The Content Review
The short-form short-form video newsletter from The Cut30 gang featuring weekly insights, playbooks, and inspo.
Content Review - 10/8/26
Yo -
It's been a crazy week in content if you're paying attention to everything happening with AI video editing.
Rest assured, we're adding a module on it in our next session of Cut30.
Before you scroll through the review this week, notice where the tension starts on all these. Some of the stro...
Oct 08, 2026
Content Review - 10/2/26
The content worth studying below donβt ask for attention... They give you a reason to wait and watch: A specific promise and bold payoff.
For a Product Demo: Lead with the result people want, then show the tool.
For a Satisfying Process: Make the finished state worth waiting for.
For some Story...
Oct 02, 2026
Content Review - 9/24/26
Yo -
Cut30 kicked off a week ago and we are off to the races! Wins are flying in #content-wins with even folks very first homework assignments getting momentum.
Anyway, in this week's content review there's a wide range of tactics at play.
The Relatable One Shot, The Satisfying Process, The Sa...
Sep 24, 2026
Content Review - 9/11/26
Yo -
I'd be remiss if I didn't tell you the next session of Cut30 starts on Tuesday, come lock in with us.
As for the Content Review, this week's stuff is built on conflict, not just info and value. Here's a few highlights:
@davidgrantdance_utahrealtor did it with a three-word small talk hook...
Sep 11, 2026
Content Review - 9/2/26
Yo -
Jump into the full content review here.
The best-performing content last week is built on conflict, not just info and value. Here's a few highlights:
@zephzoid opened with "they really thought they could get away with this, and they paid the price for it".
@joycethedentist turned a dental ...
Sep 02, 2026
Content Review - 8/28/26
Yo -
Jump into the full content review here.
The best performing content this week didn't rely on trend-jacking or fancy production. It leaned on specificity as the entire hook.
@hellosweetscandy opened with "171 item candy order" and that number alone did all the work. @buildwithbert anchored ...
Aug 28, 2026
Content Review - 8/20/26
Yo -
Jump into the full content review here.
Here's what the content is telling us this week.
The fastest path to a share is a ranked system applied to something everyone privately relates to but nobody talks about openly.
Cut30 legend @alanlinplus took a page out of his own mega viral playbook...
Aug 20, 2026
Content Review - 8/13/26
Yo -
This week's content has a clear fingerprint, and once you see it, you can't unsee it. The creators pulling the biggest numbers right now are not making better content. They are making content that makes the viewer feel something is at risk before they even realize they're hooked.
@your.ric...
Aug 13, 2026
Content Review - 7/30/26
Yo -
The next session of Cut30 starts a week from today, you ready to lock in?
This week the content that actually landed had one thing in common: a familiar setup with one variable swapped out for something nobody expected. @thecowboygolfer turned a range session into skeet shooting. @amber_be...
Jul 29, 2026
Content Review - 7/24/26
Yo -
Alright, here's what the content this week is telling us.
The videos that won weren't the most produced. They were the most specific about what you were going to get before you got it.
@caleb_clark_golf spoiled the outcome right in the hook, which flipped the viewer's question from "what h...
Jul 24, 2026
Content Review - 7/11/26
Yo -
It's the freakin' weekend so we'll keep it short and sweet. Jump into the content review to see what content is ripping from the last week. Several former Cut30 students made the cut this time around.
No pun intended.
View the Content Review
- The Cut30 Team
P.S. It's not too late to lock ...
Jul 11, 2026
Content Review - 7/2/26
Yo -
Session 23 of Cut30 is well on its way, brand new creators are posting 3 videos for their HW and optimizing bios like crazy. Next session is in August.
A few patterns you'll see in the Content Review this week:
The inverted triumph hook: show the win, then drag them through the struggle.
S...
Jul 02, 2026
Content Review Newsletter
