The Content Review
The short-form short-form video newsletter from The Cut30 gang featuring weekly insights, playbooks, and inspo.
Content Review - 9/2/26
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Jump into the full content review here.
The best-performing content last week is built on conflict, not just info and value. Here's a few highlights:
@zephzoid opened with "they really thought they could get away with this, and they paid the price for it".
@joycethedentist turned a dental ...
Sep 02, 2026
Content Review - 8/28/26
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Jump into the full content review here.
The best performing content this week didn't rely on trend-jacking or fancy production. It leaned on specificity as the entire hook.
@hellosweetscandy opened with "171 item candy order" and that number alone did all the work. @buildwithbert anchored ...
Aug 28, 2026
Content Review - 8/20/26
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Jump into the full content review here.
Here's what the content is telling us this week.
The fastest path to a share is a ranked system applied to something everyone privately relates to but nobody talks about openly.
Cut30 legend @alanlinplus took a page out of his own mega viral playbook...
Aug 20, 2026
Content Review - 8/13/26
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This week's content has a clear fingerprint, and once you see it, you can't unsee it. The creators pulling the biggest numbers right now are not making better content. They are making content that makes the viewer feel something is at risk before they even realize they're hooked.
@your.ric...
Aug 13, 2026
Content Review - 7/30/26
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The next session of Cut30 starts a week from today, you ready to lock in?
This week the content that actually landed had one thing in common: a familiar setup with one variable swapped out for something nobody expected. @thecowboygolfer turned a range session into skeet shooting. @amber_be...
Jul 29, 2026
Content Review - 7/24/26
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Alright, here's what the content this week is telling us.
The videos that won weren't the most produced. They were the most specific about what you were going to get before you got it.
@caleb_clark_golf spoiled the outcome right in the hook, which flipped the viewer's question from "what h...
Jul 24, 2026
Content Review - 7/11/26
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It's the freakin' weekend so we'll keep it short and sweet. Jump into the content review to see what content is ripping from the last week. Several former Cut30 students made the cut this time around.
No pun intended.
View the Content Review
- The Cut30 Team
P.S. It's not too late to lock ...
Jul 11, 2026
Content Review - 7/2/26
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Session 23 of Cut30 is well on its way, brand new creators are posting 3 videos for their HW and optimizing bios like crazy. Next session is in August.
A few patterns you'll see in the Content Review this week:
The inverted triumph hook: show the win, then drag them through the struggle.
S...
Jul 02, 2026
Content Review - 6/11/26
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Quick PSA, tomorrow morning at 9am PT we're doing a 2 hour live content workshopping session. Click here to join us and submit your video.
We just finished session 22 of Cut30 and things were active in Slack - lots of wins but it's onto us for the next one. Session 23 aka the Great Summer...
Jun 11, 2026
Content Review - 5/29/26
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This week's theme: specificity and contrast are doing all the heavy lifting right now.
@ellescafe pulled 4.6M views on a local cafe promo by pairing an ironic premise with an odd ball high-energy execution. @inmotionwithzach turned "low maintenance men, high maintenance hobbies" into a mi...
May 29, 2026
Content Review - 5/20/26
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We kicked off the latest session of Cut30 last week and honestly, they're off to the races. We had a podcast host hit 125k views on her very first Yap, and a former pro football player cross 600k on his first one shot. But honestly we're just getting started in there.
On to the bangers.
Th...
May 20, 2026
Content Review - 4/30/26
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The biggest outliers weren't the loudest videos. They were the cleanest. A sharpener sharpening, cinematic render, a travel hack from an overhead angle. Same mechanic underneath all three: open on the satisfying visual, hold the reveal, get out.
Before we jump into the Review - next week ...
Apr 30, 2026
Content Review Newsletter
