Today we've got a simple video concept that every expert/personal brand account needs to be trying right now. This could easily be adapted to a brand account, and we've seen similar concepts perform well with ads. Note: Tomorrow we kick off our next free 3-day content challenge. Anyway, here's ...

If you've been on the internet in the last two weeks you've probably seen the surge of Sora and/or funny-but-probably-AI-videos hitting platforms like Instagram and TikTok. They've been promptly followed by plenty of fear-mongering and doomer takes around what this means for creatives, creators, ...

The Old Way vs. The New Way Most brands still follow the traditional model: Build → Launch → Market → Hope for sales But the smartest creators are doing something different: Create content → Build audience → Validate demand → Launch Let look at exactly how this works with a real example. The Ivor...

Lol, this newsletter is new! The links didn't apply in the 4 reference videos in our send just now - so here they are :) ikea alternative https://www.instagram.com/reel/DKxutBjya0p/ stop buying white plates https://www.instagram.com/reel/DKnjbODMK6k/ why just order pizza https://www.instagram.com...

_*]:min-w-0 !gap-3.5"> We were just checking in on former student Jazmin's profile and couldn't help but notice the banger she posted right at the end of last session is up over 1M views. Add to that, she's followed up with another 700k views since. She's using her moody Wabi-Sabi inspired home ...