Cut30 Newsletter

The Content Review

The short-form short-form video newsletter from The Cut30 gang featuring weekly insights, playbooks, and inspo.

This week in the Content Review: Bangers include an undeniable "I made millions selling junk at cheerleading competitions" hook on an breakdown yap and a 17M view one shot from a student in this session of Cut30. The cosmetics brands showed out this week, this clever take on walking the...

Apr 24, 2026

Content Review - 4/15/26

This week in the Content Review - The top performers make a couple steadfast rules clear: a bold claim hook is still one of the most reliable attention traps on the internet, and specificity in your audience call-out will always do the heavy lifting. @bentheplanner's "if you're a high ea...

Apr 15, 2026

Content Review - 4/2/26

We kicked off session 21 of Cut30 yesterday, and this group is off to the races - but you already knew that. This week in the Content Review - a couple patterns worth stealing: @150gsm opened with a viral Balenciaga moment nobody asked for and turned it into a packaging design master...

Apr 02, 2026

Content Review - 3/25/26

Spring has sprung, the algos are ripping, and another session of Cut30 starts next Tuesday. Yesterday we officially opened up registration for Session 21 - are you joining us? Let's get into some bangers. A realtor hit 6M views wrapping his niche in a stereotype with a dead simple vide...

Mar 25, 2026

Content Review - 3/19/26

We just wrapped the latest session of Cut30 to be honest - the group was on fire. Before we get into this week in review, here are a few wins from our latest Cut30 alums: A teacher pulled down her first 10k video Ali the masked Shaman's Expert Rate brought him 1k followers on only 22k views A...

Mar 19, 2026

Content Review - 3/12/26

This week's Review is loaded with proof that the fastest content wins are hiding in plain sight — you just have to know which levers to pull. Two videos that stood out immediately: @skyfisherforsky opened with legendary "a dominatrix taught me this" and let the Taboo Paradigm Shift do all the ...

Mar 13, 2026

Content Review - 3/7/26

Happy Saturday y'all, here are some highlights, templates, and frameworks that ripped over the last week. Hope you enjoy. >> The next session of Cut30 starts 3/31 << A couple of our favorites this week: @juliabouvierr's 2.8M-view crunchy girlfriend hook absolutely ripped, while @barrettplastics...

Mar 07, 2026

Content Review - 2/27/26

Hey - Welcome to the first issue of Cut30's new weekly digest - the Content Review. Each week we'll be dropping off some of the best content we've seen on Instagram and Tiktok from the prior - and it's not just links. We're breaking out the hooks and formulas they use - so you can run with em t...

Feb 27, 2026

She got 1.8M views in week 1 of Cut30

Last Tuesday we kicked off session 20 of the greatest content bootcamp on earth and let me tell you - students are off to the races. Especially JY, whose a software designer working on slightly whymsical little consumer apps. Without big camera, expensive editors, or god's very own content strate...

Feb 23, 2026

The State of Content in 2026 [report]

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Jan 16, 2026

We need to talk about ratings

Today we've got a simple video concept that every expert/personal brand account needs to be trying right now. This could easily be adapted to a brand account, and we've seen similar concepts perform well with ads. Note: Tomorrow we kick off our next free 3-day content challenge. Anyway, here's ...

Oct 20, 2025

What Sora means for content

If you've been on the internet in the last two weeks you've probably seen the surge of Sora and/or funny-but-probably-AI-videos hitting platforms like Instagram and TikTok. They've been promptly followed by plenty of fear-mongering and doomer takes around what this means for creatives, creators, ...

Oct 15, 2025

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The Content Review

The short-form short-form video newsletter from The Cut30 gang featuring weekly insights, playbooks, and inspo.

Content Review Newsletter

Short-form video content strategies, frameworks, and tactics, every week.

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