Yo -
Quick PSA, tomorrow morning at 9am PT we're doing a 2 hour live content workshopping session. Click here to join us and submit your video.
We just finished session 22 of Cut30 and things were active in Slack - lots of wins but it's onto us for the next one. Session 23 aka the Great Summer Lock-in of '26 awaits.
This week's theme: the content that won this week let the viewer do the work.
@joycethedentist put "your teeth shouldn't be touching" on screen and had 1.3M people instantly checking their own jaw. No explanation needed. @custom_craig put "Peak Millennial Energy" over a festival clip and identity closed the loop at 6M views.
Noted Cut30 alum @murphydoorinc found their own product (a hidden door) at Home Depot and turned a niche product into a mass-appeal moment just by picking the right location. The pattern is the same across all three: set the trap, step back, let recognition do the lifting.
A few patterns you'll see in the Content Review this week:
- The Involuntary Self-Audit hook is wildly underused in expert content.
- "Run to your nearest [mainstream retailer]" is a cheat code for niche products.
- Breakdowns are the most-used concept by a wide margin.
All these and more inside this week's content review.
- The Cut30 Team
PS- The next session of Cut30 starts on the 24th.
